frieda & nellie

Frieda and Nellie co-founders Stacy Herzog and Sarah Reid hand make jewels for the modern, flirty, carefree, fun-loving girl in the heart of NYC. wwww.friedaandnellie.com

FOLLOW US ON INSTAGRAM

🎉🎉🎉🎉🎉Hooray🎉🎉🎉🎉🎉🎉we are extremely excited to debut our brand new #oursweethaljewels on friedaandnellie.com. We have created a gold chain necklace and a gold chain bracelet each with three small handmade red tassels. These jewels are in celebration of our friend Hallie E Siegel’s beautifully vibrant soul and life. Hallie passed away on May 8, 2014 in her native Colorado. Hallie loved the color red #wewearredforhal, birds (we have incorporated wings into the packaging) and life! Our hope with #oursweethal bracelets and necklaces is to serve as a reminder of everything beautiful and vibrant and Hallie like.
The Wellspring Community in Denver is a “work and residential community in the Colorado Front Range where adults with special needs can live full, productive and satisfying lives in a God-centered and nurturing environment.” Wellspring was a place where Hallie truly thrived, and felt a sense of purpose and belonging. 25% of Proceeds from all #oursweethal purchases with go directly to wellspring!!!

P.S. The beautiful handwritten typography used for this special project was done by the one and only Jessie Capstick! Hallie’s groovy big sister and a dear friend of Stacy’s.

Thanks so much for all of your love and support!!! Help us raise money for Wellspring community! We hope your new #oursweethaljewels bring you much love, luck and good karma!!!
Xoxoxo
Stacy and Sarah
The Brouwer Family
The Siegel Family
The Capstick Family

Catch some Z’s with Frieda and Nellie!

Check out our new sleep masks and travel pouches on friedaandnellie.com! Perfect for your fall travels, living with a roommate for the first time, or just another way to block out some of the bright city lights. Available in three beautiful designs. 

The fabric is from Mayan Hands, a company that sources handmade woven fabrics from Guatemala. The weavers are able to design patterns that blend modern and traditional styles, as well as set pricing for very high-quality products. The women who hand weave the fabric also are able to learn about international markets, as well as stimulate women’s contributions to the economy. What a great company! We are so thrilled to work with them.

Click here to learn more about Mayan Hands!

Happy sleeping!

Love, luck, and good karma,

Frieda & Nellie

Reuse/Repurpose\Reinvent

Last week we had the unique opportunity to speak to the 92nd Street Y’s Passport NYC Fashion students about sustainability.  Sitting amongst panelists (featured below) Carolina and Melissa Cantor of Shop Ethica (http://www.shopethica.com/), Melissa Joy Manning (http://www.melissajoymanning.comand Jessica Kane from The Huffington Post, we really got to thinking about what sustainability means to the Frieda and Nellie culture.  Rachel Schwartzmann of The Styleline (http://thestyleline.com/) led the panel by asking us a series of poignant questions pertaining to our environmental, social and personal sustainability.

We thought we’d report a few takeaways from our panel experience and inform our followers about how sustainability is truly at the core of the Frieda and Nellie brand.

Environmental: “Reuse, Repurpose and Reinvent” is our mantra! We love giving new life to vintage jewelry by weaving through some fresh friendship bracelet detailing or some shiny Swarovski crystals.  We like to think of this process as glamorous recycling, reviving a piece of well-used jewelry and allowing it to be loved and worn once again with a modern twist.  

Frieda and Nellie sustainability tip: use scraps of old ribbon as confetti for a fun photo shoot or birthday surprise  

 

Social: Here at Frieda and Nellie, we’re all about good karma.  The majority of our supplies are produced right here in New York City.  This way we’re supporting local vendors and giving back to the community that has nurtured our brand since day one, regardless of how rough and tumble this city is.  We also buy a lot of our friendship bracelets from some lovely ladies down in Guatemala, lending our support to creative, working women worldwide! 

Personal: Nurturing yourself is a vital part of sustaining a healthy, happy lifestyle.  Getting outside and breathing some fresh air not only gives you more energy and sharpens your mind, it gets your creative juices flowing.  Taking our pups out for a mid-day walk keeps us focused and having some tail-wagging around the office keeps us smiling.  Surrounding ourselves with productive, light-hearted and trustworthy individuals relieves tension and allows us to create and design in a healthy, stress-free environment.  

Wouldn’t these faces make you smile?

How do you foster sustainability in your life? Let us know by tweeting @friedaandnellie !

    

Item Feature of the Week - Saturday Soirée Earrings

Saturday night is not only the best six hours of the week, Saturday night is a state of mind.  When we’re feeling like a Saturday night we’re adventurous, we’re wild and crazy and carefree.  We dance to great music or to no music at all.  We don’t care about calories or blistered feet or wearing too much makeup.  This attitude is the driving force behind our Saturday Soirée Tassel Earrings.  Glitz and glamour shouldn’t be exclusively reserved for a splurge-worthy dinner in Meatpacking or sitting center stage at a Broadway Show. Frieda and Nellie girls are fabulous in broad-daylight, accessorized to a T, T for tassels that is. Our Saturday Soirée Earrings start with a French wire hook closure attached to a stunning twin Swarovski crystal drop base available in Black and Silver, Rose & Lavender or Gold & Silver. Finished with a metallic tassel, these show stoppers will take you from an impromptu visit to the MoMA to a Cabaret Show in the East Village.  For under $100, these tasseled gems are made for the sophisticated, easygoing, New York City girl who covets the attitude of a Saturday night.  image

image

image

image

Shop the look here: 

http://store.friedaandnellie.com/index.php/rose-lavender-saturday-soiree-earrings.html

http://store.friedaandnellie.com/index.php/gold-silver-saturday-soiree.html

http://store.friedaandnellie.com/index.php/black-silver-saturday-soiree-earrings.html

 

Sensational Summer Sale 

July has come and gone and we’re welcoming in August in the most glorious way, with a big shiny sale.  Is there anything more delicious than that? Ok maybe some watermelon and lemonade Caipirinhas in Union Square Park… but we’re torn.  Let’s agree to disagree and talk about two of our summer essentials: Brazilian beverages and boho bangles.

First things first.  Before tackling a killer sale… make yourself a cocktail.  

Here’s a recipe for our absolute favourite summer drink (tip: it tastes better in a mason jar… trust us.) Watermelon Caipirinhas! 

What you will need:

1/2 cup cubed watermelon

2 oz. white rum

1.5 Tbsp white sugar 

1 Tsp lime juice 

cubed ice 

Prep: Simply combine all ingredients in a cocktail shaker and well, shake away.  When thoroughly combined, use a mortar (any blunt object will work) to crush the watermelon to a heavy pulp.  Pour drink (do not strain) into your container of choice, finish with a basil leaf and enjoy (preferably on a patio in the sunshine). 

Now to satiate our thirst for something more stylish.  Big, bold, badass bangles will do just the trick.  Check out co-founders Stacy and Sarah elbow-deep in our hand painted Wooden Wonderland bangles, featured in our SALE… away with me section for almost 50% off (only $90 for a set of three)! 

New sale items just added in the wake of our annual sample sale including a hoard of Nellie bracelets, vintage brass collars, Wish bracelets and Metal Mama bangles for up to 40% off!  Sale on while supplies last… which won’t be for long.  With every purchase from our sale receive a 20% off coupon code off your next purchase.  Sensational! Enjoy friends xox 

http://store.friedaandnellie.com/index.php/sale-away-with-me.html

COME SALE AWAY WITH ME! 

Last Thursday Frieda and Nellie hosted its first ever sample sale at our head office at 817 Broadway.  We are so thankful to everyone that took the time to stop by, we had so much fun shopping and meeting with you all.  Check out some of the pictures from our candy bar of jewelry! Some of the more popular pieces were our customizable wish bracelets, Metal Mama bangles, Frieda bracelets and woven hairbands! 

For all of our busy bees and out of town friends, we’re sorry you couldn’t make it! Don’t worry though - you’re not totally out of luck! Some of our unsold inventory will be going up on the sale section of our website http://store.friedaandnellie.com/index.php/sale-away-with-me.html ! 

With every purchase made off of the sale section, receive a 20% off promo code for your next purchase! Happy shopping!

#friedaandnellietravels here are some photos from last week in the South of France + #weekendessentials back in New York.
Love, luck and good karma!
Stacy

Hey Everyone! Hope you had a great weekend. We keep getting asked when we will be having a SAMPLE SALE and we finally have an answer for you!

When: Thursday July 24 between 10:30 am and 7 pm 
Where: 817 Broadway corner 12th st. 4th Floor (Union Sq. Station / 14 st.) 
What: Frieda and Nellie Jewels up to 50% off! (20$-200$) Check out the pic for a sneak peek of the great steals!

See you all there! xo

Presenting the ‘Queen of the Night’ Statement Necklace available at Calypso St. Barth

image

The union of two exceptional entities is an amazing thing.  Extra virgin olive oil and balsmic vinegar from Tuscany, Will and Kate under the pews of Westminster Abbey and Chanel espadrilles with some great J-brand skinnies… There is no doubt that the best things in life come in pairs. So naturally, when Calypso approached Frieda and Nellie to collaborate on an exclusive necklace, we were beyond thrilled.  We admit, keeping this collaboration a secret hasn’t been an easy feat.  But finally, on this beautiful 82-degree, sunshiny day we can show the world the fruits of our labour: The Queen of the Night.  

image

We haven’t been this excited about a major announcement since Marc Jacobs started designing for Louis Vuitton or the new season of Orange is the New Black aired on Netflix.  With that being said, this news blows PVC totes and made for binge-watching TV dramas out of the water.  Like us, we’re sure you want to know everything there is to know about this killer collab.  Frieda and Nellie’s social media team had a unique opportunity to sit down with Stacy and Sarah to learn a little more about the ‘QOTN,’ here’s what they had to say:

Q: When and how did you decide to collaborate with Calypso?

A: We always loved the beachy, upscale vibe of Calypso St. Barth and knew we wanted to work with them from the get-go of Frieda and Nellie.  We were doing a trunk show at Henri Bendel in the early Spring and the jewelry buyers from Calypso stopped by and suggested we collaborate on an exclusive project.  We were all like YESS OF COURSE! We put together a few samples and worked with their team back and forth to create the most unique, special, groovy necklace and eventually finalized the design for the Queen of the Night!  Both teams had the goal of creating a statement piece that was both memorable and practical, we hope our shared customers are as excited as we are about final product! 

Q: What elements do Calypso and Frieda and Nellie share?

A: The Calypso woman is pretty similar to the Frieda and Nellie woman, she is a smart, inspired, bohemian, boho chic, adventurous, art and travel loving individual who loves to push the boundaries of her style.  She also appreciates quality, the small things in life and always makes a statement.  Working with the Calypso team has been wonderful in that we were able create a unique piece that truly showcases the lifestyle of both brands, and that of our customers.  

Q: How did you decide on the name “Queen of the Night” for your new statement necklace?

A: We knew we wanted the necklace to be strong and powerful (even though it is super lightweight) and used Cleopatra as our inspiration.  It actually has a bit of an Egyptian flair.  On that note, the Queen of the Night seemed perfect to convey it’s bold, regal qualities.  

Q: What are your favourite characteristics of the QOTN necklace?

A: We love the eye-catching silvers of the paddles but also really love the greys and rare vintage Swarovski milk glass, aurora borealis and jet black colored crystals above.  These elements fuse modernity with vintage charm.  We can’t forget the silk-ribbon ties with tassels at the end that make it versatile and adjustable.  The F&N girl can wear her necklace at any length depending on her mood or outfit, pretty groovy.   

Q: Speaking of which, if you were to wear it with one outfit, what would it be?

A: Definitely with a Calypso lace tank, J-Brand boyfriend jeans and Chanel ballet flats during the day with a ton of stackable friendship bracelets.  But at night we’d wear it long long with a signature Calypso wrap dress in fuchsia or ecru with espadrille wedges (maybe throw on some Frieda and Nellie tassel earrings and an Edie Parker clutch for good measure). Very New York. 

Q: So cool that you guys are collaborating with a major retailer like Calypso, do you have any other major collabs coming down the pipeline? 

We’re so so excited to announce our first collaboration with Calypso and look forward to many more exciting projects together in the future, so keep checking our Insta and Facebook for more announcements ;) 

image

image

image

image

How cute is Corinna with the Calypso Broome St. manager Stanley? Thanks for letting us stop by to shop! 

image

Can’t get enough of the Queen of the Night? Read the product description here first from our exclusive press release: 

Powerful and mysterious, the Queen of the Night necklace gilds any outfit with its bohemian charm. Inspired by spring dew atop the petals of cool white dahlias. This statement necklace evokes the movement of long meadow grass paired with the gleam of the sun’s rays off New York’s Chrysler building. Both functional and flirty, this piece is adorned with adjustable hand-dyed silk ribbon finished with metallic tassel ties. Bold and fearless like a crescent moon at midnight, the Queen of the Night necklace is unexpectedly lightweight and versatile. Worn with a simple white tee or intricately patterned sundress, its milk glass stones, jet hematite and black diamond gems add a sprinkling of lux and a dash of vintage glamour to any costume of the modern woman.

image

Product Information:

Materials:
100% hand-dyed silk ribbon
Sterling Silver Stardust Sparkle Beads
Lurex Tassels
Silver metal fringe centerpiece
Swarovski Crystal Necklace (milk glass, aurora borealis, jet hematite, and black diamond)

Measurements:
Adjustable length
Centerpiece Width: 3.5”
Centerpiece Length: 3.5”
Silk Ribbon on each side (including tassels): 23” 

Help us buzz about these exclusive Frieda and Nellie for Calypso St. Barth necklaces by using the following hashtags!

#friedaandnellieforcalypso

#friedaandnellie

#queenofthenightnecklace

#handmadeinnewyork

#calypsostyle

 

#inspirefire
Snapshots from Stacy taken in Ireland over the 24 hours :).

Frieda and Nellie’s Summer Dog Collar Giveaway!

Here at Frieda and Nellie we don’t think glam should solely be reserved for the girls… that’s why we’re teaming up with Shopbop to pamper the pooches of the world with some super cute K9 accessories.  

How do you win one of these adorable dog collars? Simple:

1) Upload a picture of your pooch to your favorite social media platform (i.e. Facebook, Twitter, Instagram or Pinterest) 

2) Tag the photo #friedaandnelliepup 

Winners will be chosen in mid-august so get pinning, tweeting and posting!

Can’t wait? Grab one here for your BFF http://www.shopbop.com/dog-collar-friedanellie/vp/v=1/1514827312.htm?fm=search-viewall-shopbysize

Wishing you and your pooch luck, love and good karma xox

 

Frieda and Nellie’s Official Summer Lookbook

It’s summer and we’ve been growing out our hair all year for this weather.  The breeze may cause a few strands to get caught on our glossed lips but we don’t care, nothing can get us down under the balmy 80-degree sunshine.  Here at Frieda and Nellie we’re firm believers that nothing matches sun-kissed skin and wind-blown beach waves quite like some killer jewels.  Even though we’re all about peace and love here, there’s no better way to slay your summer style than to adorn your dainty wrists with an absurd amount of friendship bracelets and dangle tassels from your ears.  Let your inner flower child run free this summer with Frieda and Nellie.  Wishing you love, luck and good karma xo 

Love in her Eyes and Flowers in her Hair

image

image

image

image

image

Shop the look: 

http://store.friedaandnellie.com/index.php/neon-tassel-earrings.html http://store.friedaandnellie.com/index.php/shop-by-style/necklaces/santa-fe-love-story-necklace.html http://store.friedaandnellie.com/index.php/rose-nectar-wish-bracelet.html http://store.friedaandnellie.com/index.php/salmon-berry-wish-bracelet.html http://store.friedaandnellie.com/index.php/peaches-wish-bracelet.html

Through Hell or High Water(melon)

image

image

image

image

image

image

Shop the look:

http://store.friedaandnellie.com/index.php/rose-nectar-wish-bracelet.html http://store.friedaandnellie.com/index.php/salmon-berry-wish-bracelet.html http://store.friedaandnellie.com/index.php/peaches-wish-bracelet.html http://store.friedaandnellie.com/index.php/shop-by-style/bracelets/blue-neon-pom-pom-bracelet.htmlhttp://store.friedaandnellie.com/index.php/shop-by-style/bracelets/turqouise-rhinestone-paradise-bracelet.htmlhttp://store.friedaandnellie.com/index.php/shop-by-style/bracelets/turquoise-and-orange-frieda-bracelet.html http://store.friedaandnellie.com/index.php/crazy-quirky-carefree.html

Sticky, Sweet and Dripping in Jewels

image

image

image

image

Shop the look: 

Wish Bracelets: http://store.friedaandnellie.com/index.php/rose-nectar-wish-bracelet.html http://store.friedaandnellie.com/index.php/salmon-berry-wish-bracelet.html http://store.friedaandnellie.com/index.php/peaches-wish-bracelet.html http://store.friedaandnellie.com/index.php/shop-by-style/bracelets/blue-neon-pom-pom-bracelet.html http://store.friedaandnellie.com/index.php/shop-by-style/bracelets/turqouise-rhinestone-paradise-bracelet.html http://store.friedaandnellie.com/index.php/shop-by-style/bracelets/turquoise-and-orange-frieda-bracelet.html http://store.friedaandnellie.com/index.php/neon-tassel-earrings.html

Always Accessorized on the Other Side 

image

image

image

image

Shop the look: 

http://store.friedaandnellie.com/index.php/rose-nectar-wish-bracelet.html http://store.friedaandnellie.com/index.php/salmon-berry-wish-bracelet.html http://store.friedaandnellie.com/index.php/peaches-wish-bracelet.html http://store.friedaandnellie.com/index.php/shop-by-style/bracelets/blue-neon-pom-pom-bracelet.html http://store.friedaandnellie.com/index.php/shop-by-style/bracelets/turqouise-rhinestone-paradise-bracelet.html http://store.friedaandnellie.com/index.php/shop-by-style/bracelets/turquoise-and-orange-frieda-bracelet.html http://store.friedaandnellie.com/index.php/neon-tassel-earrings.html

Model: Jaclyn Lavy

Hair/Makeup: Amanda Etingin 

Direction and Styling: Emily Sheiner 

Check us out in Seventeen Magazine next month alongside this radical chick Demi Lovato! On pg. 131 Frieda and Nellie teaches you how to throw the ultimate #armrave this summer.  Stack ‘em high girls, when it comes to arm candy, the more the merrier as we always say! 

Check us out in Seventeen Magazine next month alongside this radical chick Demi Lovato! On pg. 131 Frieda and Nellie teaches you how to throw the ultimate #armrave this summer.  Stack ‘em high girls, when it comes to arm candy, the more the merrier as we always say! 

ps-imadethis:



Our recipe for doing things right is simple: go big, and go bright. A wrist that sports stacks of vivid color mixed with a bit of bling is a reminder of what summer is all about - letting loose and having fun with your friends, and your style. 


To create: Use scissors to cut a piece of paracord to the approximate size of your wrist and seal the cord by burning the tips. Squeeze a small dab of glue onto one end of the paracord and place the cord coil cap over. Repeat on the other end. Use pliers to attach a jump ring to one end and a lobster clasp to the other. Knot a piece of embroidery thread at the end of the cap and wrap the thread around the paracord until approx. 1” is covered. Intertwine a piece of colored Swarovski cup chain (1” smaller than your wrist length) and wrap the embroidery thread twice between each rhinestone link. Double knot the thread once you’ve finished wrapping the entire bracelet.


❤️ glad to have inspired a fun project 🙌🙌🙌

ps-imadethis:

Our recipe for doing things right is simple: go big, and go bright. A wrist that sports stacks of vivid color mixed with a bit of bling is a reminder of what summer is all about - letting loose and having fun with your friends, and your style. 
To create: Use scissors to cut a piece of paracord to the approximate size of your wrist and seal the cord by burning the tips. Squeeze a small dab of glue onto one end of the paracord and place the cord coil cap over. Repeat on the other end. Use pliers to attach a jump ring to one end and a lobster clasp to the other. Knot a piece of embroidery thread at the end of the cap and wrap the thread around the paracord until approx. 1” is covered. Intertwine a piece of colored Swarovski cup chain (1” smaller than your wrist length) and wrap the embroidery thread twice between each rhinestone link. Double knot the thread once you’ve finished wrapping the entire bracelet.

❤️ glad to have inspired a fun project 🙌🙌🙌

Hope you had a relaxing, fun and safe holiday weekend!!!

Our July in 10 easy steps ;) 

1.Bambi the morkie turned 6 🐶😘❤️!


2. Before we left for the 4th of July holiday weekend we met with our Women’s Round table “movers and shakers” (Founder Stacy pictured here with Alyssa Wasko and Loni Edwards).


3. We got a sneak peak of the August issue of Seventeen Magazine. Arm raves are real 😜.


4.New Frieda and Nellie picture frames are headed to Shopbop. Check them
out on www.shopbop.com


5.13 high schoolers / future fashion designers visited our offices and showroom to learn about the jewelry biz✌️😘❤️.


6. Took in the memorable, sugary smells of the Kara Walker sculptures at the Domino Sugar Factory in BK before the exhibit closed on July 6th.


7. We all (team Frieda and Nellie) screamed for ice cream.


8. Floral, summer #inspirefire inspiration


9. Stacy, Bambi, Levi and Sarah giving y’all a sneak peek of “Frieda and Nellie for Calypso St. Barth”. Our new necklaces will debut at Calypso stores and on their website 7/18/14


10. Our obsession with Beyonce and Emmy rossum continues into July and beyond. We strongly encourage you to watch the “Run” trailer. 👯👯❤️😘✌️👏👊🎉😁😜


Stay tuned our social media intern has new posts and beautiful pictures coming soon!
Happy Summer,
xo
Stacy and Sarah